Article: Meet the Maker: Sömn Home
Meet the Maker: Sömn Home
On average, one third of your life is spent asleep. That's a lot of time spent wrapped up in your sheets. We believe that getting into your bed at the end of the day, whether it's on vacation or on your own home, should be a luxurious experience. We've teamed up Sömn Home to create the fluffiest bedding set of your dreams, made of premium long-staple European-certified flax.
Read on to learn more about Sömn and how they've create a brand that's both planet and people friendly, delivering you soft, lived in, and luxurious linens.
Can you provide a short introduction to Sömn and your luxury linens?
At Sömn Home, we're earth-friendly people creating linens that make your sleep dreamier, your days cozier, and your table perfectly imperfect for all occasions.
Our sustainable home textiles are a match made in dreamland for the wellness-obsessed who just can't get enough of practical, minimalist homewares that are ethically sourced, mindfully designed, and just plain good-looking.
How did the journey to starting Sömn unfold?
Sömn Home was born in 2017 from our customers’ simple dream – to finally have a source for sustainable, luxuriously soft, and high-quality linen bedding.
At the time, natural fibre goods weren’t readily available in Vancouver. Hence, our founders spent nearly two years personally testing different linens before finalizing the fabric that was worthy of a place on our customers’ beds. Only then was Sömn officially ready to launch.
Our first bedding collection was so well received that a season’s worth of goods sold out in a few weeks. Since then, we’ve continued to design new products with purpose, weaving our belief in sustainability with our care for our customers and our love for refined design.
We’re confident that by caring about what we put on our bodies and bring into our homes, we can all support planet-friendly practices and collectively work to create a brighter, more sustainable future. (Oh, and a cozier one, too.)
Who are the team behind Sömn?
The team behind Sömn is a husband-and-wife duo, Julie and Fredrik. Their journey from a previous retail business to founding Sömn has been transformative, and they are committed to the brand's success.
What is the leading intention and inspiration behind the linens you create?
Our linens are designed with the busy in mind, aiming to simplify their lives and make sustainable choices on their behalf. We want our products to seamlessly integrate into their lives so they can enjoy luxury without the added effort.
What materials do you use in your sheets, and how did you go about choosing which type of linen to use?
We weave our linen from traceable, premium long-staple European-certified flax, spun specifically for our brand. To ensure the quality, we personally test and re-test our linen, prioritizing your sleep experience above all else.
How does your surrounding environment/home influence your brand and products?
Our brand draws profound inspiration from the breathtaking natural landscapes of the west coast of Canada. The wilderness that surrounds us is more than a backdrop; it's a muse that guides our creative journey. Our designs are not merely about colours and textures; they seek to encapsulate the tranquility and serenity of nature. Whether it's the gentle tones of the sky, the earthy essence of the soil, or the soothing embrace of the forest breeze, these elements are woven into our products, crafting a harmonious connection with the environment.
Could you explain why the textiles are made in Europe?
Europe has a rich history of flax production, with each region offering unique varieties influenced by climate, land, and natural factors. We specifically choose flax grown, spun and woven in the Baltics for its exceptional hardiness and craft. The expertise of this region in flax cultivation and processing ensures that our products meet the finish we are looking for.
Tell us how you embody the principles of sustainability and put the planet first?
We integrate sustainability into our brand as a core value, not a marketing gimmick. It's a natural extension of who we are, not an afterthought. While we strive to prioritize the planet in all our decisions, we recognize that perfection is elusive. We may fall short of our environmental goals due to constraints like time, budget, or availability. Nevertheless, we remain committed to making a meaningful difference through our actions.
We also understand that not everyone prioritizes the environment, but by integrating sustainability into our brand, we aim to make it easier for everyone to do their part. Our approach is about leading by example and showing that sustainable choices can be effortless and beneficial for both individuals and the planet.
How are your linens better for people as well?
Linen is renowned for its ability to promote relaxation, thanks to its natural properties and earthy tones that create a calming and grounding effect on the mind, fostering an environment conducive to relaxation and mental health.
Highly breathable and moisture-wicking, linen offers a natural temperature-regulating effect, ensuring you stay cool in the summer and warm in the winter. What sets linen apart is its unique high frequency of 5000 mHz, a naturally occurring feature that can energize your body as you wear or sleep in it. Additionally, linen is hypoallergenic and anti-static, making it an ideal choice for those with sensitive skin or allergies.
How does Sömn inspire the wild within and connect people to place?
Sömn inspires individuals to embrace their wildness and deepen their connection to the environment by nurturing inner peace and reflection. We encourage a lifestyle of unfolding, unwinding, and unravelling, seeking healing places and comforting rests. Our brand acknowledges the profound link between recovery and nature, drawing inspiration from the earth's ability to heal and restore.
We invite individuals to prioritize relaxation, mirroring the earth's quietness and drawing inspiration from its shades, textures, and sounds. By reconnecting people with the natural world, we aim to evoke harmony and peace within themselves.
What is the life that you dream for your textiles?
Our dream for our textiles is to be a seamless part of people's lives, enhancing their comfort and well-being. We envision our linens being cherished and used daily, becoming a beloved part of their home. We also dream of our textiles positively impacting the environment, with our sustainable practices setting a standard for the industry. Ultimately, we want our textiles to bring joy, comfort, and peace of mind to all who use them.
Can you describe the Nimmo Bay exclusive bedding set?
The Nimmo Bay bedding set embodies our best-selling sheets, a timeless choice that never fails to impress. The off-white sheets exude comfort, making them a versatile and effortless addition to any room and decor. This luxurious bedding set includes two pillowcases, a fitted sheet, and a flat sheet, promising you a truly indulgent experience.
Purchase your very own Nimmo Bay x Sömn Home bedding set.